Keyword Research for Ecommerce

Keyword Research for Ecommerce

There are many factors to consider when performing keyword research for e-commerce. The first is to understand your audience and what they are searching for. What are their needs and wants? What are they looking for in a product or service? Once you have a good understanding of your target audience, you can begin to identify the keywords they are using to search for products or services like yours.

There are a number of tools available to help you with keyword research. The Google AdWords Keyword Planner is a great place to start. This tool allows you to enter a keyword or phrase and see how many people are searching for that term. You can also use Google Trends to see how search trends have changed over time.

Once you have a list of possible keywords, you need to figure out how much competition they have. How many other websites are using the same keywords as well? If there is a lot of competition, you may need to choose different keywords. You also need to consider the search volume for each keyword. A keyword with a high search volume is more likely to bring traffic to your website, but it may be more difficult to rank for.

Keyword research is an important part of e-commerce SEO. By taking the time to understand your audience and identify the right keywords, you can improve your chances of driving traffic and sales to your website. You may decide which information is necessary to have by doing the following actions;

Determine Your Relevant Search Position

You must set benchmarks before deciding on a keyword approach with knowledge. By doing this, you can focus on making new content instead of keeping old content up-to-date.

If you have already started making your eCommerce site and have tried to add SEO keywords, make sure you use a keyword ranking tracker to see where you stand in a relevant search.

Once again, Ahrefs’ Rank Tracker tool might help you with this duty in addition to the previously listed ones.

But by linking your website to Google Search Console, you can also rely on free information that is easily accessible (GSC).

Your site’s general health and performance in terms of Google search are monitored by Google Search Console.

It keeps track of the keywords that your website is already ranked for so that you can assess your position and decide which keywords are worth focusing on or improving for. Use the data to make your content better.

Think about Search Intent

Today, search intent is crucial for drawing your target market to your website.

Google’s old algorithm gave more weight to where keywords were placed and how many backlinks led to your website. Because of this, the majority of keyword research guidance suggests employing long-tail keywords.

Because of the popularity of low-quality backlinks and keyword-stuffed content, Google changed its algorithm to give more weight to semantics, intent, and relevance. Keyword research methods also changed in response.

Keyword Research for Ecommerce

One of the worst SEO blunders you can make is to ignore search intent, which some SEOs continue to do. If search intent isn’t taken into account, websites will rank for the wrong keywords or attract the wrong audience. Both signify lost chances and money spent.

Even though experienced SEOs have their own ways of grouping search intent, Google has identified four categories;

  1. Educational.
  2. Business.
  3. Transact.
  4. Orientation.

When doing keyword research for eCommerce, you can figure out what the keyword’s purpose is by looking for clues like identifying terms or specific eCommerce sites.

Informational keywords, for instance, are often found on FAQ or blog sites, while commercial keywords are typically found on product pages. You can also use a keyword intent tool like Semrush to help automatically figure out the goal.

The cost-per-click (CPC) number of your favourite keyword research tool is another way to figure out the eCommerce intent of keywords.

Users that are searching for information do so. Most of the time, these searches don’t lead to a sale right away. Instead, they show that potential customers are at the top or bottom of the sales funnel. These terms are often seen on

Home page.

FAQ sections

Blog posts.

Informational intent keywords come under the category of “I want to know” search intent, according to Google’s Search Quality Rater standards. How often are the queries responded to?

How to.

What to.

Which way?

By optimizing for informational purposes, your content is also more likely to show up in the featured snippet (position zero) for your target keywords.

On a search engine results page, featured snippets are displayed before other material that is presently ranked in the top 10. (SERP). And it still holds true even if you’re not otherwise in a competitive position with domains that share this kind of content and are already ranking.

The best keywords to use to make yourself look like an expert are those that teach something. This is especially important when selling educational products like online courses and ebooks.

A navigational purpose

Users that are seeking a certain brand, website, business, or place do navigational searches.

For instance, instead of putting in the URL when people are searching for a website, they often do a fast Google search.

Rarely do eCommerce sites utilize keywords with a navigational goal.

However, from a marketing standpoint, your brand’s position in the SERPs might be significant. However, be careful to pay attention to any search patterns that might lead to a poor user experience.

Business Intent

Informational and transactional searches are sandwiched together by commercial searches. In the middle of the sales funnel, they are often utilized by searchers.

Though they are aware of your offer, they are not yet convinced.

These users perform further research by contrasting the benefits and costs of other products and seeking free trials, testers, or discounts.

Several keywords that indicate this kind of purpose include:


For males.

For females.




Create content that shows potential customers that you are better than your competitors and that these keywords are important. Listicles, comparison pieces, and product reviews may all include these keywords.

Transferable Intent

Transactional searches, or searches for terms that have a lot to do with business, are a good sign that the searcher is likely to take action. This could be to ask questions, buy something, or just gather information that could lead to a transaction in the future.

Examples of keywords with a transactional aim are:


For sale


A place to purchase




Product terms (like “winter clothes” and “coffee maker”), brand-name keywords (like “HubSpot,” “Ahrefs,” and “Semrush”), and specific items (like the iPhone 13, Samsung S22, and Macbook Air M2) show that a searcher wants to buy something.

These terms are appropriate for product sites or pages that encourage visitors to act right away.

Analyzing your competition can help you identify keyword possibilities as well.

Keep an eye out for relevant or semantic keywords that provide search engines with context for your content. These terms may be used in product descriptions.

Create an editorial schedule that represents a plan optimized for each sort of purpose for your most crucial audiences to bring it all together.

Avoid limiting your optimization to transactional purposes. By producing top-notch content to target each kind of purpose, you’ll have a more comprehensive sales funnel that touches customers at multiple points in the buyer’s journey.

Find the Right Keywords

The two methods for finding target keywords are competition research and independent research. I suggest executing both.

You can use Google’s Autocomplete, People Also Ask, and similar searches to get a list of keyword suggestions for your online business. You may even start your thinking session by checking Amazon, the biggest online retailer.

Keyword Research for Ecommerce

To reduce your options for the primary term, go through your keyword list. There are a lot of things to think about when doing eCommerce keyword research, so it’s important to back up your keywords with data.

Utilize resources such as Ahrefs and Semrush to ascertain:

Search activity.

A relevant search.

Keyword complexity.

Search purpose.

When choosing a few target keywords, look to see if there are any long-tail variations you can include, particularly when writing the content for your eCommerce website’s product pages and blog posts.

Although fewer individuals will search for such terms, the customers who do are also more certain of their preferences. They are more likely to make purchases as a consequence.

Google Search’s built-in tools are an excellent place to start if you need to hunt for long-tail keyword recommendations.

With Surfer’s free Keyword Surfer Google Chrome plugin, you can combine results from Google autocomplete and similar searches to see information like anticipated monthly traffic and cost per click (CPC).

Surveillance Of Competitors

Checking how your competition is doing is the last stage in eCommerce keyword research. That will enable you to estimate the amount of effort necessary to succeed. Also, you’ll learn how to concentrate your keyword research efforts.

That’s vital for e-commerce in particular. Conversions are lost when a website is not ranked at the top. If you’re in second place and your rival is in first position, you risk losing half of the possible traffic for that query.

During the process of researching your competitors, keep an eye out for the following:

Keyword Research for Ecommerce

The precise terms they’re pursuing. how many backlinks do they have?

Where their backlinks are coming from might inspire you to write for them or engage in other types of partnerships.

The subjects covered, the quality of the information, and any gaps you can fill in.

Semrush is one of the best keyword tools for researching competitors for SEO and PPC campaigns. You may use it to ascertain each of the puzzle’s aforementioned components.

The Semrush Keyword Tool is a recommended tool.

The Semrush keyword research and monitoring tool is helpful for your eCommerce website. Additionally, SEOs like it for its value in competitor research.

You just need to enter a URL, and it will show stats like:

The number of organic searches

Over time, organic traffic

The volume of paid searches

Several backlinks.

Referring to IP addresses and domains

geographic pathways for traffic.

These statistics may be seen in terms of desktop and mobile searches as well as global Google indexes. Additionally, you may do local searches for the particular regions you sell to.

You may also get a list of associated keywords and phrase-match keywords using Semrush.

These are versions of user-inputted search terms that help search engines like Google find websites that are most like yours based on seed organic keywords. This function is very helpful if you don’t know who your main rivals are.

Semrush also provides a tool that allows you to see popular and uncommon keywords for up to five websites. Additionally, it provides a tool that illustrates how hard it is to rank for terms used by competitors.

As if providing you with the power to spy on your competitors wasn’t enough, Semrush also offers a tool called the Keyword Magic Tool that gives you access to over 2 million keyword suggestions.

It truly is an all-in-one competition analysis tool. But if you want to stick with just one monthly SEO tool subscription, it’s important to note that Ahrefs also provides a number of comparable capabilities.

Ideally, you’ll test out both choices before deciding which meets your needs the best. Sincerely, I think I’ve made my attempt to clarify what the phrase “keyword research for e-commerce” means.